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How to build Broadcast Media Schedules

Broadcast Media schedules are used for TV and radio placements. They capture details like spots, timing, and rates, and form the basis for calculating client billings and supplier costs.

Steps to Build a Broadcast Media Schedule

  1. Create or open a Media Schedule.

  2. Select Add Mediums and choose a Broadcast Medium (e.g., NBC, Radio Network).

  3. In the placement screen, complete the following details:

    • Number of Spots: Total number of ads planned.

    • Seconds: Duration of each spot.

    • Rate: Rate per spot.

    • Markup: Percentage markup if applicable.

    • Program: Name of the program where spots will appear (optional).

    • Start Time / End Time: Timing of the placement.

    • Job Number: Link the spot to a specific job if required.

    • Key Number: Assign a creative key reference.

    • Booking Deadline: Last date bookings can be confirmed.

    • Material Deadline: Last date creative material is due.

    • Adjustment Type: Select from:

      • Bill Client & Pay Media

      • Bill Client Don’t Pay Media

      • Pay Media Don’t Bill Client

  4. Enter any loadings or discounts if required:

    • Loading Description and Amount.

    • Discount 1 and 2: Add descriptions and percentages to calculate adjusted client and supplier totals.

  5. Click Calc to calculate billable client amounts and payable supplier costs.

  6. Click Save to retain the placement details.
Key Concepts

    • Spot-Based Detail: Broadcast schedules track ad duration and frequency.

    • Adjustment Types: Allow flexibility for billing vs. paying suppliers.

    • Loadings and Discounts: Affect final client billing and supplier payable totals.

    • Calculation Step: Always run “Calc” before saving to generate accurate totals.

Why It Matters

Broadcast schedules ensure accurate planning and billing of high-volume placements like TV and radio. Proper setup guarantees client invoices and supplier invoices match actual commitments.