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How to build Online Media Schedules

Online Media schedules are used for digital placements such as display, video, mobile, or search. These schedules capture cost models, volumes, and formats to calculate client billing and supplier costs.

Steps to Build an Online Media Schedule

  1. Create or open a Media Schedule.

  2. Select Add Mediums and choose an Online Medium (e.g., Google Display Network, Facebook Ads, YouTube).

  3. In the placement screen, complete the following details:

    • Date: Start date of the online insertion.

    • Number of Insertions/Spots: Required field to define the insertion count.

    • Volume Type: Select one of the following:

      • Cost Per Thousand (CPM)

      • Cost Per Click (CPC)

      • Fixed Item Cost

    • Volume: Enter the total impressions, clicks, or quantity based on the volume type.

    • Rate: Enter the cost per unit (required).

    • Markup: Add a percentage markup if applicable.

    • Ad Type: Choose from Display, Mobile, Video, Search, or Other.

    • Format: Choose from Blogger/Outreach, Custom/Immersive, In Feed/Newsfeed, Measurement, Production, Recommended Widget, or Other.

    • Seconds: Duration of ad if applicable (e.g., video placement).

    • Job Number: Link to a job if required.

    • Key Number: Assign a creative key reference.

    • Booking Deadline: Last date bookings can be confirmed.

    • Material Deadline: Last date creative material is due.

    • Adjustment Type: Select from:

      • Bill Client & Pay Media

      • Bill Client Don’t Pay Media

      • Pay Media Don’t Bill Client

  4. Add Loadings and Discounts if required.

  5. Click Calc to calculate client billing and supplier payable totals.

  6. Click Save to confirm the insertion details.

 

Key Concepts

  • Flexible Cost Models: CPM, CPC, and Fixed Item cover most digital pricing structures.

  • Ad Type and Format: Provides granularity for digital reporting and classification.

  • Adjustment Types: Ensure billing and payable amounts reflect agency policy.

  • Calculation: Totals must be calculated before saving to ensure accuracy.

Why It Matters

Online Media schedules allow agencies to manage digital placements across multiple platforms with precision. Accurate setup ensures client invoices and supplier invoices reflect true campaign activity.