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How to use Media Reports

Media Reports provide detailed analysis of client spend, supplier costs, bookings, and profitability. They include both high-level expenditure summaries and detailed reconciliation reports to ensure accuracy and transparency.

Expenditure Summaries

  • Client Media Expenditure Summary: Breaks down client spend by product and medium, including base cost, discounts, loadings, supplier gross/net, client gross/net, service fees, and taxes.

  • Media Billings & Revenue Summary: Compares client billings against supplier costs, showing revenue items such as markups, service fees, and commissions.

  • Client Monthly Media Expenditure: Tracks client spend by month across selected offices and products, providing visibility of spend patterns over time.

  • Medium Expenditure Summary: Summarizes spend by Medium to see which channels drive the most cost.

  • Medium Monthly Expenditure Summary: Provides a monthly breakdown of spend by Medium for trend analysis.

Client Insertion List

  • Client Insertion List: Detailed listing of all client insertions, including schedule, medium, booking number, client invoice, supplier invoice, and financial breakdowns such as gross, commission, service fees, and subtotals.

Media Cost Reconciliation

  • Media Cost Reconciliation Report: Matches client invoices to supplier invoices, showing balances outstanding by aging (current, 1 month, 2 months, etc.) for reconciliation and profitability validation.

Steps to Run Media Reports

  1. Go to NAVIGATION BAR > MEDIA > Media Reports.

  2. Select the report you need (for example, Client Media Expenditure Summary).

  3. Apply filters such as Client, Product, Medium, Schedule, and Date Range.

  4. Run the report and review results.

  5. Export the report to Excel or PDF if required for analysis or client sharing.

Key Concepts

  • Expenditure Reports: Focus on totals and summaries of spend.

  • Insertion List: Provides detailed transactional records for audit or client review.

  • Reconciliation Report: Ensures supplier costs align with client billings and highlights variances.

  • Export Options: All reports can be exported for financial review or client presentation.

Why It Matters

Media Reports give agencies confidence in financial accuracy, help reconcile client and supplier activity, and provide the transparency required for client trust and internal decision-making.