Media Buy Management
Overview of media schedules and line-items used in downstream media financial transactions including client billing, vendor insertion orders, and invoice reconciliation
Media Schedules
A Media Schedule acts as the container for an agency’s tactical media plan/buy in Accountability, storing the key plan-level attributes and all associated buy-line details. To view existing or create a new media schedule, navigate to Media > Media Schedules.
Click into an existing Schedule No. or click "New Media Schedule" to create a new one. Media Schedules can also be created in bulk through the Accountability API or through the standard import template, which can be accessed through the "Excel" link.

A Media Schedule has the following fields:
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Field |
Description |
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Client |
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Product |
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Campaign |
If this Media Schedule is part of an overarching Media Campaign, select or add the Campaign Code/Name here. |
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Media Type |
By default, a Media Schedule is cross-media. Use this field to limit a Media Schedule to a specific Media Type. |
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Office |
The Office defaults to the Client’s Office. |
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Schedule No. |
This is the unique External No. for this Schedule. By default, the system generates a Schedule No. made up of the [ClientCode]+[4-digit number], e.g. JSM0001 where “JSM” is the Client Code.
The import template and API support the numbering scheme from the source system, e.g. [ClientCode]+[ProductCode]+[MediaPlanNumber]
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Schedule Description |
The Media Plan Name |
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Job |
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Start Date |
Start Date of the Campaign or Media Plan |
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End Date |
End Date of the Campaign or Media Plan |
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Client Approved |
(Optional). Enter the Client Approval Date for the media plan. |
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Client Order No. |
This is the MPA Number or Client PO Number Associated with the Media Schedule. There could only be one PO per Media Schedule, but the Client PO can be overridden at the Client Invoice level. |
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Service Fee % |
This is the Default Service Fee%. This is automatically applied to all media schedule line items unless a different Service Fee % is used. |
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Rebate Commission % |
This is the Default Rebate Commission %. This is automatically applied to all media schedule line items unless a different Service Fee % is used. |
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Bill Client Fee Only |
Tick this box if only Client Fees, e.g. Mark Up, Service Fee, are billed for this schedule. |
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Active |
Checked by default. Uncheck to deactivate a Media Schedule. |
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Date Opened |
This defaults to the date the Media Schedule is created. |
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Date Closed |
This is automatically populated with the date the Media Schedule is deactivated. |
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Client Media Manager |
This is the employee responsible for this Media Schedule. |
Media Schedule Entries – OOH
Media schedule entries are line items within a specific media schedule. For OOH, each buy line represents a specific vendor inventory, which can be added directly on the UI, imported through the standard template, or systematically inserted through the API.
OOH media schedule entries are broken out into these sections with specific fields.
Rate & Placement Details
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Field |
Description |
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Currency |
This is on the top of the page. Defaults to the Media Schedule's Currency, but can be overridden at the line item level. |
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Date |
Populate with the Start Date |
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Start Date |
Media plan line-item start date |
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End Date |
Media plan line-item end date |
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Media Cycle Type |
Cycle Type. Options are:
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Charge Type |
Agency-defined cost type, e.g. Installation, Production, Lighting |
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Number/Spots |
Enter "1" if entering the Total Line Item Cost on the Rate field. If entering a Unit Rate, enter the number of units here. |
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Size |
Size of the billboard or poster |
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Rate |
Booking Rate |
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Mark Up |
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Details |
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Job No. |
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Key No. |
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Booking Deadline |
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Material Deadline |
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Adjustment Type |
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Ad Type |
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Face Direction |
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Medium Inventory No. |
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Market |
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Trade Body |
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Impressions |
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Quantity |
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Local Format |
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Forced Vendor Production |
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Loadings & Discounts
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Field |
Description |
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Loadings Description |
Label or short description for applicable surcharge, e.g. Premium position |
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Loadings Amount |
Surcharge amount |
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Discount 1 Description |
Label or short description for applicable discount |
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Discount 1 % |
Discount rate for first discount |
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Discount 2 Description |
Label or short description for additional discount |
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Discount 2 % |
Discount rate for second discount |
Bill Client
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Field |
Description |
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Client Rate |
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Sub Total |
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Total Loadings |
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Total Discounts |
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Client Gross |
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Media Commission Rebated |
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Rebated Commission Amount |
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Client Net |
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Service Fee % |
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Service Fee Amount |
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Sub Total |
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Tax |
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Tax % |
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Tax Amount |
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Client Total |
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Pay Supplier
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Field |
Description |
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Supplier Rate |
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Sub Total |
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Total Loadings |
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Total Discounts |
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Supplier Gross |
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Media Commission |
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Media Commission Amount |
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Supplier Net |
Supplier Gross less Media Commission |
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Tax |
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Tax % |
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Tax Amount |
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Supplier Total |
Supplier Net + Tax Amount |