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Media Buy Management

Overview of media schedules and line-items used in downstream media financial transactions including client billing, vendor insertion orders, and invoice reconciliation

Media Schedules 

A Media Schedule acts as the container for an agency’s tactical media plan/buy in Accountability, storing the key plan-level attributes and all associated buy-line details. To view existing or create a new media schedule, navigate to Media > Media Schedules.

Click into an existing Schedule No. or click "New Media Schedule" to create a new one.  Media Schedules can also be created in bulk through the Accountability API or through the standard import template, which can be accessed through the "Excel" link.

 

A Media Schedule has the following fields: 

Field

Description

Client

 

Product

 

Campaign

If this Media Schedule is part of an overarching Media Campaign, select or add the Campaign Code/Name here.

Media Type

By default, a Media Schedule is cross-media. Use this field to limit a Media Schedule to a specific Media Type.

Office

The Office defaults to the Client’s Office.

Schedule No.

This is the unique External No. for this Schedule. By default, the system generates a Schedule No. made up of the

[ClientCode]+[4-digit number], e.g. JSM0001 where “JSM” is the Client Code.

 

The import template and API support the numbering scheme from the source system, e.g. [ClientCode]+[ProductCode]+[MediaPlanNumber]

 

Schedule Description

The Media Plan Name

Job

 

Start Date

Start Date of the Campaign or Media Plan

End Date

End Date of the Campaign or Media Plan

Client Approved

(Optional). Enter the Client Approval Date for the media plan.

Client Order No.

This is the MPA Number or Client PO Number Associated with the Media Schedule. There could only be one PO per Media Schedule, but the Client PO can be overridden at the Client Invoice level. 

Service Fee %

This is the Default Service Fee%.  This is automatically applied to all media schedule line items unless a different Service Fee % is used. 

Rebate Commission %

This is the Default Rebate Commission %. This is automatically applied to all media schedule line items unless a different Service Fee % is used. 

Bill Client Fee Only

Tick this box if only Client Fees, e.g. Mark Up, Service Fee, are billed for this schedule. 

Active

Checked by default. Uncheck to deactivate a Media Schedule.

Date Opened

This defaults to the date the Media Schedule is created.

Date Closed

This is automatically populated with the date the Media Schedule is deactivated.

Client Media Manager

This is the employee responsible for this Media Schedule. 

 

Media Schedule Entries – OOH

Media schedule entries are line items within a specific media schedule. For OOH, each buy line represents a specific vendor inventory, which can be added directly on the UI, imported through the standard template, or systematically inserted through the API.

OOH media schedule entries are broken out into these sections with specific fields.

Rate & Placement Details

Field

Description

  Currency 

This is on the top of the page. Defaults to the Media Schedule's Currency, but can be overridden at the line item level.

Date

Populate with the Start Date

Start Date

Media plan line-item start date

End Date

Media plan line-item end date

Media Cycle Type

Cycle Type. Options are:

 

Charge Type

Agency-defined cost type, e.g. Installation, Production, Lighting

Number/Spots

Enter "1" if entering the Total Line Item Cost on the Rate field. If entering a Unit Rate, enter the number of units here.

Size

Size of the billboard or poster

Rate

Booking Rate 

Mark Up

 

Details

 

Job No.

 

Key No.

 

Booking Deadline

 

Material Deadline

 

Adjustment Type

 

Ad Type

 

Face Direction

 

Medium Inventory No.

 

Market

 

Trade Body

 

Impressions

 

Quantity

 

Local Format

 

Forced Vendor Production

 

Loadings & Discounts

Field

Description

Loadings Description

Label or short description for applicable surcharge, e.g. Premium position

Loadings Amount

Surcharge amount

Discount 1 Description

Label or short description for applicable discount

Discount 1 %

Discount rate for first discount

Discount 2 Description

Label or short description for additional discount

Discount 2 %

Discount rate for second discount

 

Bill Client 

Field

Description

Client Rate

 

Sub Total

 

Total Loadings

 

Total Discounts

 

Client Gross

 

Media Commission Rebated

 

 

 Rebated Commission Amount 

 

 Client Net

 

 Service Fee %

 

 Service Fee Amount

 

 Sub Total

 

 Tax

 

 Tax %

 

 Tax Amount

 

Client Total

 

Pay Supplier 

Field

Description

Supplier Rate

 

Sub Total

 

Total Loadings

 

Total Discounts

 

Supplier Gross

 

Media Commission

 

 

 Media Commission Amount 

 

 Supplier Net

Supplier Gross less Media Commission

 Tax

 

 Tax %

 

 Tax Amount

 

 Supplier Total

Supplier Net + Tax Amount