--- title: Media Master Data Management description: Foundational media master data used to manage media buys, media billing, and vendor invoice reconciliation in Accountability. --- [Skip to content](https://knowledgebase.counta.com/knowledge/media-master-data-management#main-content) English Show submenu for translations ![AccountAbility\_logo\_primary\_fullcolor-1.png\]](https://knowledgebase.counta.com/hs-fs/hubfs/AccountAbility_logo_primary_fullcolor-1.png?height=40&name=AccountAbility_logo_primary_fullcolor-1.png) - [COUNTA by Accountability](https://8829720.hs-sites.com/counta-by-accountability) Open main navigation Close main navigation - [COUNTA by Accountability](https://8829720.hs-sites.com/counta-by-accountability) - English Show submenu for translations How can we help you? - There are no suggestions because the search field is empty. 1. [COUNTA Help Center](https://knowledgebase.counta.com/knowledge?hsLang=en) 2. [Media](https://knowledgebase.counta.com/knowledge/media?hsLang=en) December 10, 2025 # Media Master Data Management ## Foundational reference data data used to manage media buys and media finance within Accountability ### Media Types  A Media Type determines the category of media outlet that an agency purchases ad placements from. For example, you could have a Media Type for National TV and a Media Type for Local TV. This is customizable by agency within Accountability but can be a standardized list from an integrated media system.   Each Media Type needs to be designated as one of the following:  1. Broadcast  2. Online  3. OOH If left blank, the system assumes that the Media Type is traditional Print. When entering or importing media schedule line items, the list of fields available are dynamic based on the media type of the selected Medium.  Navigate to **Media \> Media Master Files \> Media Types**.  ![](https://knowledgebase.counta.com/hs-fs/hubfs/image-png-Dec-10-2025-07-21-55-3292-AM.png?width=670&height=140&name=image-png-Dec-10-2025-07-21-55-3292-AM.png)   Click the “New Media Type” button to launch a Media Type form. Enter the media type name and check the corresponding category: Broadcast, Online, or Out-of-Home.  ![](https://knowledgebase.counta.com/hs-fs/hubfs/image-png-Dec-10-2025-07-23-13-8358-AM.png?width=670&height=112&name=image-png-Dec-10-2025-07-23-13-8358-AM.png) Leave the categories unchecked if you are adding a Print media type. ![](https://knowledgebase.counta.com/hs-fs/hubfs/image-png-Dec-10-2025-07-23-30-5248-AM.png?width=669&height=113&name=image-png-Dec-10-2025-07-23-30-5248-AM.png)   ### Ad Types and Buy Types In addition to the media type, media schedule line items can be further classified into sub media types or unit types. #### Media Ad Types  Online, Digital or OOH buy lines can be further classified into sub media types. For example, you might want to have an Ad Type for Standard Display, Programmatic, Search, Video, etc. This is customizable by agency within Accountability but can be a standardized list from an integrated media system.   #### Media Buy Types  For Online or Digital buys, **Media Buy Type** represents the rate type or unit type. For example, you might want to capture the CPM (Cost Per Thousand Impressions) or the CPA (Cost Per Acquisition) in Accountability and capture the total **Volume** for each buy line.   #### Media Formats  Online or Digital buy lines can be further classified into ad formats. This is agency-defined but can be standardized by the media system. Create a generic or “catch-all” ad format if sending budget line (package line, programmatic budget line item) instead of placement detail   ### Mediums (aka Stations, Networks, Publications, Vendors)  A Medium is the channel or outlet that ads are running on. This could be a specific TV channel, radio station, publication, website, or OOH vendor. The Medium and the Supplier could be the same, but you could also have a different Medium (Instagram) from the Supplier (Meta).  A Medium needs to be mapped to a valid Media Type and Supplier. A standard Media Commission %, Tax Code and Tax % can be defined for each Medium.  Navigate to **Media \> Master Files \> Mediums**. Use the available Filters to search for specific vendors.   ![](https://knowledgebase.counta.com/hs-fs/hubfs/image-png-Dec-10-2025-07-25-45-3417-AM.png?width=670&height=103&name=image-png-Dec-10-2025-07-25-45-3417-AM.png)  Click on the **Medium Code** link to bring up an existing record.   ![](https://knowledgebase.counta.com/hs-fs/hubfs/image-png-Dec-10-2025-07-27-07-7867-AM.png?width=670&height=166&name=image-png-Dec-10-2025-07-27-07-7867-AM.png) 1. **Medium Code** – is a unique ‘short code’ for the vendor. In addition to the code, the system also stores a unique database ID Key. 2. **Medium Name** – this is the vendor’s name 3. **Supplier** – A valid supplier (payee) needs to be linked to a Medium before a booking (aka Insertion Order) can be generated for it. 4. **Currency** – This is the default currency for the Medium. The currency can be overridden at the media schedule line item level. 5. **Media Type - ** Assign the Media Type classification for this vendor 6. **Booking Deadline No. Days - ** Enter the number of days prior to the Insertion Date to calculate the Booking Deadline Date. This is used to ensure that the media inventory is booked in time.  7. **Material Deadline No. Days -** Enter the number of days prior to the Insertion Date to calculate the Material Deadline Date. This is used to ensure that creative assets are sent to the vendor in time.  8. **Tax Code -** This is auto-populated with the default Supplier Tax Code. Override if needed.  This can also be overridden at the media schedule line item level.  9. **Tax Status -** Choose whether schedule line items for this vendor are Taxable or Non-Taxable by default.  10. **Media Commission % -** Enter a default media commission, if applicable. 11. **Tax % -** The Tax % is automatically populated based on the Tax Code selected. #### Adding a new Medium There are multiple ways to add a new Medium. 1. From the “Search Mediums” page: 1. Click on the “New Medium” button 2. Use the standard template to import multiple records at one time. Click “Excel” and download the template. ![](https://knowledgebase.counta.com/hs-fs/hubfs/image-png-Dec-10-2025-07-40-45-3671-AM.png?width=518&height=202&name=image-png-Dec-10-2025-07-40-45-3671-AM.png) 2. Systematically through the Accountability API ### Media Markets Geo-targeted buy lines are assigned to a designated market area, city, or country. This list is agency-defined and applicable to all media types. 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